The Department of Finance today announced it will soon launch its own social media accounts. The department hopes to receive from the public some leads in its anti-tax evasion and smuggling campaigns.
These departments are definitely not the first to use social networking media to reach out to the public. It has been tried before but the rigid bureaucracy nipped it in the bud. Mid level bureaucrats are unable to explain to their superiors the utility of the social media in disseminating information although many of them use them personally. It is only now in PNoy's time, with new blood being infused in the top, that social media gets a second look. With the mid level bureaucrats' Malabanan mentality, expect many to suddenly like those tools now and suggest their use to management.
Didn't they know resistance is futile?
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